A Hotel Comedy Club Night Can Generate Big Revenue.
A hotel comedy club
With the current down turn in the economy many business are scrambling to generate revenue in new ways. With a little effort you can be the comedy club in town and attract new customers to your hotel comedy club, bar, or restaurant.
Historically comedy clubs and other live entertainment venues have thrived in difficult economic times. Dating back to vaudeville, comedy seams to provide relief to people in difficult times. In the 80’s during the gas shortages and recession the comedy clubs boomed. While we are in uncertain times this may be the case during our current economic downturn. Many comedy clubs are doing very well and most comedy concerts are selling out. Laughter may very well be the best medicine for people facing difficult times.
This may offer a great opportunity to capitalize on the current situation. You can become the hotel comedy club in your community and offer people a break from the bad news of the day. It is not difficult to prepare the room for a comedy show but some things are required for a successful event.
The room should hold 125 to 300 people with good seating and tables. Small cocktail tables are best but a banquet style set up will work fine. You want the audience to be seated as close to each other as possible while still be comfortable. A stage or riser is necessary to give the audience a good line of sight. Some stage lighting is also required to get the full effect of the show and to help give the room a show biz feel. The number one thing required for a good comedy show is a good sound system. The greatest act in the world will fail if the audience can’t hear them. If you don’t have this equipment it can be rented or some agents may have it. Many radio stations will have it for their live remotes and they may want to partner up with you for the event.
The next thing you will need is butts in the seats. The ways to promote a hotel comedy club event are endless. If you have an ongoing relationship with a radio station this can be a great way to get the word out. Most stations love to be a part of such an event and the DJ will often MC the event giving them exposure at a great venue. You should also use posters, direct mail and e-mail. News paper adds are an option and you will definitely want to send out a press release. Comedy tour live can help you with this process as well.
Many clubs will offer a discount admission and make the profit on the food and drinks. Most all comedy clubs have a two item minimum purchase and you should too.
With all that taken care of you need a good show that will make the audience want to come back for more. There are a number of booking agents including “Comedy tour live” that have extensive rosters of comics and specialty acts.
In most cases you will be responsible for paying the agent and they in turn will pay the talent. You will also need to provide hotel rooms for the talent. It is good to use a booking agency that can put your room in as part of a tour to provide a multi night run for the acts. This will make it more profitable for the comics and will give you a better quality talent for the show.
The show should be 90 minutes long. It will be the local MC to get the people focused on the stage and keep the show moving. They will also do the announcements and thank any sponsors and plug your specials or any upcoming events. They will then bring up the feature act. The feature act should do 30 minutes and the headliner will do 50 minutes to an hour.
The person you have taking money at the door should also work as the crowd police and ask people that may be talking at a table to please be quite. Loud talking is very distracting and can ruin the show. The comics will usually take care of any heckling but if someone won’t be quiet they should be asked to leave. Your patron paid to see a professional show not someone in the audience that want s attention.
This kind of hotel comedy club event has proven successful for decades and the market is wide open. It is necessary to do it right and get good talent. Once people know that you do a professional show word of mouth will spread like wild fire. If you offer a good fun show and watch the small details your hotel comedy club night can provide substantial revenue for you, and offer your customer a welcome relief from the stress of every day life.
If you would like further information on comedy in your hotel, lounge or restaurant please contact us using the fallowing box below. We will be in contact with you in the near future.